Health
2024
Albe Health — Clinic dashboard
22 clinics onboarded in year one
Identity
2024
Oka — Brand and packaging
Breakage in post down by half
Client
Oka
Role
Brand and packaging design
Timeline
8 weeks
Platform
Print and e-commerce
01 / The brief
Beautiful glass that arrived broken one time in twelve.
Oka makes hand-blown glassware and sells it online. The old box looked good on a shelf and failed in a delivery van.
The founders needed an identity that could carry a higher price, and a box that could survive the post.
02 / The approach
The box became the brand, so the brand had to protect the glass.
I worked with the packaging supplier from the first week. The moulded pulp insert came before the logo, and its curve gave the mark its shape.
The identity uses one typeface, one ink and the natural colour of the pulp. Nothing is printed that does not need to be.
03 / The outcome
Breakage in the post fell from 8.3% to 4.1%.
Packaging cost per order dropped by $0.60, because the new box needs no plastic filler.
Average order value rose 18% after the relaunch, and repeat orders followed.
-50%
Breakage in post
+18%
Average order value
$0.60
Saved per box
Client quote
“Customers now post photos of the box. Before, they posted photos of the broken glass.”
Tomas Eld
Founder, Oka