Journal / Six notes
Notes on craft.
Short essays on product design, brand and running a small practice. A new one every two weeks.
·
4 min read
Price the outcome, not the hours
Hourly rates punish speed and hide risk. Here is how I moved to fixed prices, and what it changed.
·
3 min read
A design system has one customer
Design systems fail when they are built for designers. The customer is the engineer who ships on Friday.
·
3 min read
Naming things is design work
A name is the first interface a company has. Treat it like one: test it, say it aloud, and watch where people stumble.
·
4 min read
Prototype the hard part first
Teams prototype what is easy to show. The risk lives somewhere else, and that is where the first week should go.
·
4 min read
What thirty-one reviews taught me
I read every client review I have received and looked for patterns. Almost none of them mention the design.